Brand Finance, one of the world's leading independent organizations in brand valuation and strategy consulting, announced the results of 2018 evaluation.
According to the announced results, Turkish Airlines was declared as the "Most Valuable Brand" of Turkey in all sectors. The national flag carrier, who was awarded this title once more again in recent years, now reinforces its leading position in its country with these results.
Commenting on the results, M. İlker Aycı, Turkish Airlines Chairman of the Board and the Executive Committee, “This year, once again, Turkish Airlines was declared as the most valuable brand of Turkey in all sectors. This is a great honour for us. We will keep working hard to properly carry this reputation as the greatest brand ambassador of our country on global scale.”
Brand Finance, which evaluates thousands of brands on a global scale through the researches that centered on finance and marketing variables, annually announces its ranking results, which are shaped according to the brand power and value criterias, to the attention of world public opinion and sectors every year since 1996.